The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value by Frederick F. Reichheld

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

Frederick F. Reichheld

352 pages first pub 1996 (editions)

nonfiction business informative reflective medium-paced
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The business world seems to have given up on loyalty: many major corporations now lose--and have to replace--half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichheld's national bes...

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