The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign by Paul F. Lazarsfeld

The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign

Paul F. Lazarsfeld

224 pages first pub 1968 (editions)

nonfiction philosophy informative reflective medium-paced
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The People's Choice is a landmark psychological and statistical study of American voters during the 1940 and 1944 presidential elections, originally published in 1948. Amid a burgeoning interest in statistics and population sampling, it constitute...

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