The Fake Factor: Why We Love Brands But Buy Fakes by Sarah McCartney

The Fake Factor: Why We Love Brands But Buy Fakes

Sarah McCartney

230 pages first pub 2006 (editions)

informative slow-paced
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The complex relationship between expensive brands, such as Coach, Gucci, and Prada, and their knockoff counterparts is examined in this sociological look at high-end branding. Assuming that branding, and the high price that often comes with it, is...

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