New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization by Joan Kiddon, Larry Light

New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization

Joan Kiddon, Larry Light

missing page info Add in missing page information • first pub 2015 (editions)

informative medium-paced
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New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors' 50+ years of combined experience driving global brand leadership and measurable results across a...

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