What's Their Story?: Anthropology, Design Thinking, and the Rebirth of Healthcare Marketing by David McDonald

What's Their Story?: Anthropology, Design Thinking, and the Rebirth of Healthcare Marketing

David McDonald

144 pages missing pub info (editions)

nonfiction health informative medium-paced
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If you're not starting with the patient you're starting in the wrong place.The value of a patient-centered approach to healthcare design and strategy is clear, yet many healthcare professionals lack a fundamental understanding of the principles th...

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