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416 pages • first pub 1991 (editions)
ISBN/UID: 9780716728627
Format: Hardcover
Language: English
Publisher: W.H. Freeman & Company
Publication date: 01 October 1991
Description
Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtfu...
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416 pages • first pub 1991 (editions)
ISBN/UID: 9780716728627
Format: Hardcover
Language: English
Publisher: W.H. Freeman & Company
Publication date: 01 October 1991
Description
Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtfu...