Brand New Brand Thinking: Brought to Life by 11 Experts Who Do by Dominic Mills, Mark Earls, Merry Baskin
Brand New Brand Thinking: Brought to Life by 11 Experts Who Do

Dominic Mills, Mark Earls, Merry Baskin

Brand New Brand Thinking: Brought to Life by 11 Experts Who Do

Dominic Mills, Mark Earls, Merry Baskin

212 pages first pub 2002 (editions)

informative medium-paced
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Description

The way that the advertising industry operates has changed greatly in recent years. This volume seeks to pull together these new ideas - with suggestions on what to do in practical terms - into one "compilation" volume. Each chapter has been contr...

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