Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

Brian Kurtz

312 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades...

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