Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

April Dunford

184 pages • first pub 2019 (editions)

nonfiction business informative slow-paced
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Description

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or tryi...

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