Changing the Game: How Video Games Are Transforming the Future of Business by Ethan Mollick, David Edery

Changing the Game: How Video Games Are Transforming the Future of Business

Ethan Mollick, David Edery

218 pages • first pub 2008 (editions)

nonfiction business informative slow-paced
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Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit!Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more pr...

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