Value Based Marketing: How People Decide To Buy by Lon Safko

Value Based Marketing: How People Decide To Buy

Lon Safko

30 pages missing pub info (editions)

nonfiction business economics medium-paced
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In marketing, one brand is always trying to outwit, out advertise, and out spend its competitors, often costing millions of dollars to build their brand equity or brand value. It's because, the better we recognize a brand, the better we relate to ...

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