Scan barcode
296 pages • first pub 2004 (editions)
ISBN/UID: 9780749462871
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 15 July 2011
Description
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new pro...
Community Reviews
Content Warnings
296 pages • first pub 2004 (editions)
ISBN/UID: 9780749462871
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 15 July 2011
Description
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new pro...