Brand Success: How the World's Top 100 Brands Thrive and Survive by Matt Haig

Brand Success: How the World's Top 100 Brands Thrive and Survive

Matt Haig

296 pages first pub 2004 (editions)

nonfiction business informative inspiring slow-paced
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Description

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new pro...

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