The Brand Bubble: How to Build Value from the Brand Up by John Gerzema

The Brand Bubble: How to Build Value from the Brand Up

John Gerzema with Edward Lebar, Peter Stringham

240 pages • first pub 2008 (editions)

nonfiction business informative slow-paced
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How to use brands to gain and sustain competitive advantageCompanies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this ...

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