Consumer Behavior and Insights by Diane Phillips, Isabelle Szmigin, Maria Piacentini

Consumer Behavior and Insights

Diane Phillips, Isabelle Szmigin, Maria Piacentini

592 pages missing pub info (editions)

nonfiction business economics medium-paced
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Consumer Behavior presents a new approach to teaching consumer behaviour; Szmigin, Piacentini and Phillips move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of ...

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