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592 pages • missing pub info (editions)
ISBN/UID: 9780190857165
Format: Not specified
Language: English
Publisher: Oxford University Press, USA
Publication date: 05 January 2021
Description
Consumer Behavior presents a new approach to teaching consumer behaviour; Szmigin, Piacentini and Phillips move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of ...
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592 pages • missing pub info (editions)
ISBN/UID: 9780190857165
Format: Not specified
Language: English
Publisher: Oxford University Press, USA
Publication date: 05 January 2021
Description
Consumer Behavior presents a new approach to teaching consumer behaviour; Szmigin, Piacentini and Phillips move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of ...