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312 pages • first pub 2014 (editions)
ISBN/UID: 9781449372866
Format: Paperback
Language: English
Publisher: O'Reilly Media
Publication date: 09 June 2015
Description
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to he...
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312 pages • first pub 2014 (editions)
ISBN/UID: 9781449372866
Format: Paperback
Language: English
Publisher: O'Reilly Media
Publication date: 09 June 2015
Description
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to he...