Extreme Trust: Honesty as a Competitive Advantage by Martha Rogers, Don Peppers

Extreme Trust: Honesty as a Competitive Advantage

Martha Rogers, Don Peppers

336 pages first pub 2012 (editions)

nonfiction business informative medium-paced
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If you accidentally try to order the same song twice from iTunes, you’ll be warned that you already own it. Not because it would be illegal or unethical for Apple to profit from your forgetfulness. There’s a clear busi­ness reason: the leaders of ...

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