The World's Best Known Marketing Secret: Building Your Business with Word-Of-Mouth Marketing. by Sarah Edwards, Ivan R. Misner, Virginia Devine

The World's Best Known Marketing Secret: Building Your Business with Word-Of-Mouth Marketing.

Sarah Edwards, Ivan R. Misner, Virginia Devine

235 pages • first pub 1994 (editions)

nonfiction business informative medium-paced
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Description

This text discusses the importance of word-of-mouth advertising and offers advice on developing referral networks and putting together a W-O-M marketing plan.

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