Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories by John Golden

Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories

John Golden

272 pages • first pub 2012 (editions)

informative medium-paced
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FROM THE CREATORS OF SPIN SELLING--TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tact...

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