The W. Chan Kim & Renee Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by the Bestselling Authors of Blue Ocean Strategy by W. Chan Kim, Renée Mauborgne

The W. Chan Kim & Renee Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by the Bestselling Authors of Blue Ocean Strategy

W. Chan Kim, Renée Mauborgne

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The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee Maub...

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