The Language of Global Success: How a Common Tongue Transforms Multinational Organizations by Tsedal Neeley

The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

Tsedal Neeley

200 pages missing pub info (editions)

nonfiction business economics
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For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley prov...

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