Global Brand Management: A Guide to Developing, Building & Managing an International Brand by Ilan Geva, Laurence Minsky

Global Brand Management: A Guide to Developing, Building & Managing an International Brand

Ilan Geva, Laurence Minsky

328 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Gl...

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