Brands, Geographical Origin, and the Global Economy by David M. Higgins

Brands, Geographical Origin, and the Global Economy

Cambridge Studies in the Emergence of Global Enterprise

David M. Higgins

344 pages • missing pub info (editions)

nonfiction business economics history sociology challenging informative medium-paced
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Description

Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-...

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