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329 pages • first pub 2004 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
A natural companion to Matt Haig's bestselling Brand Failures, Brand Royalty is a comprehensive collection of successful brand stories. Entertaining and thought-provoking, it helps readers identify the factors behind each success. Haig devised a l...
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329 pages • first pub 2004 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
A natural companion to Matt Haig's bestselling Brand Failures, Brand Royalty is a comprehensive collection of successful brand stories. Entertaining and thought-provoking, it helps readers identify the factors behind each success. Haig devised a l...