Brand Royalty: How the World's Top 100 Brands Thrive & Survive by Matt Haig

Brand Royalty: How the World's Top 100 Brands Thrive & Survive

Matt Haig

329 pages first pub 2004 (editions)

nonfiction business informative inspiring slow-paced
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A natural companion to Matt Haig's bestselling Brand Failures, Brand Royalty is a comprehensive collection of successful brand stories. Entertaining and thought-provoking, it helps readers identify the factors behind each success. Haig devised a l...

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