Developing the Public Relations Campaign by Ruth Sullivan, Randy Bobbitt

Developing the Public Relations Campaign

Ruth Sullivan, Randy Bobbitt

238 pages missing pub info (editions)

nonfiction business economics
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A practical, easy-to-follow approach to public relations--Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. KEY TOPICS: Apply public relations skills to the rea...

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