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272 pages • first pub 2014 (editions)
ISBN/UID: 9781101606988
Format: Digital
Language: English
Publisher: Portfolio/Penguin
Publication date: 04 November 2014
Description
In the annals of consumer crazes, nothing compares to Beanie Babies. With no advertising or big-box distribution, creator Ty Warner - an eccentric college dropout - become a billionaire in just three years. And it was all thanks to collectors. The...
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272 pages • first pub 2014 (editions)
ISBN/UID: 9781101606988
Format: Digital
Language: English
Publisher: Portfolio/Penguin
Publication date: 04 November 2014
Description
In the annals of consumer crazes, nothing compares to Beanie Babies. With no advertising or big-box distribution, creator Ty Warner - an eccentric college dropout - become a billionaire in just three years. And it was all thanks to collectors. The...