The Activation Imperative: How to Build Brands and Business by Inspiring Action by Laurence Minsky, William Rosen

The Activation Imperative: How to Build Brands and Business by Inspiring Action

Laurence Minsky, William Rosen

222 pages missing pub info (editions)

nonfiction business economics
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How can marketers navigate the growing array of marketing specialties, media options, and data sources? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver result...

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