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786 pages • first pub 2008 (editions)
ISBN/UID: 9780071824507
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 27 June 2014
Description
Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room f...
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786 pages • first pub 2008 (editions)
ISBN/UID: 9780071824507
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 27 June 2014
Description
Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room f...