Consumer Demographics and Behaviour: Markets Are People by Farhat Yusuf, David A. Swanson, Jo M. Martins

214 pages missing pub info (editions)

nonfiction business politics sociology informative medium-paced
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This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers ...

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