The Experience Economy, Updated Edition by B. Joseph Pine II, James H. Gilmore

The Experience Economy, Updated Edition

B. Joseph Pine II, James H. Gilmore

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nonfiction business informative slow-paced
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Description

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and comp...

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