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242 pages • first pub 2005 (editions)
ISBN/UID: 9786612895647
Format: Digital
Language: English
Publisher: AVA Publishing
Publication date: Not specified
Description
More Than a Name: An Introduction to Branding is a modern, visually instructive textbook offering students a comprehensive introduction to the world of branding, from theory to implementation.
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242 pages • first pub 2005 (editions)
ISBN/UID: 9786612895647
Format: Digital
Language: English
Publisher: AVA Publishing
Publication date: Not specified
Description
More Than a Name: An Introduction to Branding is a modern, visually instructive textbook offering students a comprehensive introduction to the world of branding, from theory to implementation.