Gen Cmb Mktg Mgmt; Cnct by Mark W. Johnston, Greg W. Marshall
Gen Cmb Mktg Mgmt; Cnct

Mark W. Johnston, Greg W. Marshall

Gen Cmb Mktg Mgmt; Cnct

Mark W. Johnston, Greg W. Marshall

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nonfiction business economics
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Description

Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. Given the dramatic changes in the field of marketing, it is a sure bet that ...

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