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Mark W. Johnston, Greg W. Marshall
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ISBN/UID: 9781259665523
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 13 March 2015
Description
Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. Given the dramatic changes in the field of marketing, it is a sure bet that ...
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—
Mark W. Johnston, Greg W. Marshall
missing page info
ISBN/UID: 9781259665523
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 13 March 2015
Description
Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. Given the dramatic changes in the field of marketing, it is a sure bet that ...