Converting Customer Value: From Retention to Profit by John J. Murphy

Converting Customer Value: From Retention to Profit

John J. Murphy

388 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhap...

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