The Brand Flip: Why customers now run companies and how to profit from it by Marty Neumeier, Marty Neumeier
The Brand Flip: Why customers now run companies and how to profit from it
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Marty Neumeier, Marty Neumeier
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The Brand Flip: Why customers now run companies and how to profit from it

Marty Neumeier, Marty Neumeier

160 pages • first pub 2015 (editions)

nonfiction business design informative medium-paced
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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You ll learn how to flip your brand from offering products to offering meaning, from value protection to value creati...

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