The Experience Economy by B. Joseph Pine, James H. Gilmore

The Experience Economy

B. Joseph Pine, James H. Gilmore

missing duration info Add in missing duration information first pub 1999 (editions)

nonfiction business design economics informative slow-paced
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In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and comp...

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