The Cluetrain Manifesto: The End of Business as Usual by Doc Searls, Dan Gillmor, David Weinberger, J.P. Rangaswami, Jake McKee, Christopher Locke, Rick Levine

The Cluetrain Manifesto: The End of Business as Usual

Doc Searls, Dan Gillmor, David Weinberger, J.P. Rangaswami, Jake McKee, Christopher Locke, Rick Levine

320 pages first pub 2000 (editions)

nonfiction business technology informative reflective medium-paced
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Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, ...

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