The Experience Economy by B. Joseph Pine, James H. Gilmore

The Experience Economy

B. Joseph Pine, James H. Gilmore

381 pages first pub 1999 (editions) user-added

nonfiction business design economics informative slow-paced
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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companie...

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