Brand Flip, The: Why customers now run companies and how to profit from it by Marty Neumeier, Marty Neumeier
Brand Flip, The: Why customers now run companies and how to profit from it
—
Marty Neumeier, Marty Neumeier
Add cover

Brand Flip, The: Why customers now run companies and how to profit from it

Marty Neumeier, Marty Neumeier

missing page info Add in missing page information • first pub 2015 (editions)

informative medium-paced
Powered by AI (Beta)
Loading...

Description

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creati...

Read more

Community Reviews

Loading...

Content Warnings

Loading...