How to Acquire Your First Million Customers: Scaling Your Online Business by Laying the Foundation for Growth by Ken McDonald, Chris Newton

How to Acquire Your First Million Customers: Scaling Your Online Business by Laying the Foundation for Growth

Ken McDonald, Chris Newton

missing page info Add in missing page information first pub 2017 (editions)

informative lighthearted medium-paced
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Description

The book begins by explaining (in layman’s terms) how to set yourself up for success, and how to define and measure growth. It then explores a variety of tactics and channels used for driving customer growth: marketing strategy, digital marketing,...

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