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358 pages • first pub 1990 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This workbook offers advice on copywriting from a well-known advertising writer. It offers an overview of a century of advertising, including the development of key concepts such as positioning and USP, that started in ad agencies. The book gives ...
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358 pages • first pub 1990 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This workbook offers advice on copywriting from a well-known advertising writer. It offers an overview of a century of advertising, including the development of key concepts such as positioning and USP, that started in ad agencies. The book gives ...
Community Reviews
Content Warnings