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845 pages • first pub 2001 (editions)
ISBN/UID: 9780071247092
Format: Paperback
Language: English
Publisher: McGraw Hill Higher Education
Publication date: 01 July 2001
Description
Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and mult...
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Content Warnings
845 pages • first pub 2001 (editions)
ISBN/UID: 9780071247092
Format: Paperback
Language: English
Publisher: McGraw Hill Higher Education
Publication date: 01 July 2001
Description
Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and mult...
Community Reviews
Content Warnings