Red Ocean Traps by W. Chan Kim, Renée Mauborgne

Red Ocean Traps

W. Chan Kim, Renée Mauborgne

64 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renown...

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