Hillstrom's Loyalty: Measuring Why it is So Hard to Grow a Business via Loyal Customers by Kevin Hillstrom

Hillstrom's Loyalty: Measuring Why it is So Hard to Grow a Business via Loyal Customers

Kevin Hillstrom

70 pages missing pub info (editions)

nonfiction business economics medium-paced
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Loyalty Programs. They are everywhere And yet, companies keep going out of business. Ask any airline or retail brand for starters. If loyalty programs worked and it was more expensive to find a new customer than to retain a loyal customer, then w...

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