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248 pages • first pub 2012 (editions)
ISBN/UID: 9780470974889
Format: Hardcover
Language: English
Publisher: Wiley-Blackwell
Publication date: 09 April 2012
Description
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from exper...
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248 pages • first pub 2012 (editions)
ISBN/UID: 9780470974889
Format: Hardcover
Language: English
Publisher: Wiley-Blackwell
Publication date: 09 April 2012
Description
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from exper...