The One to One B2B: Customer Relationship Management Strategies for the Real Economy by Martha Rogers, Don Peppers

The One to One B2B: Customer Relationship Management Strategies for the Real Economy

Martha Rogers, Don Peppers

368 pages • first pub 2001 (editions)

informative medium-paced
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Imagine that you lived in a city made of steel and woke up one morning to discover the entire city had been turned to glass. Everything that had been opaque would be transparent, everything sturdy would be fragile. One false move, even the slighte...

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