Rapid Testing for Business Ideas: How to Get Fast Customer Feedback, Iterate Faster and Scale Sooner by David J. Bland, David J. Bland, Alexander Osterwalder

Rapid Testing for Business Ideas: How to Get Fast Customer Feedback, Iterate Faster and Scale Sooner

David J. Bland, David J. Bland, Alexander Osterwalder

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A practical guide to effective business model testing7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generatio...

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