Personal Influence: The Part Played by People in the Flow of Mass Communications by Elihu Katz, Paul F. Lazarsfeld, Elmo Roper

Personal Influence: The Part Played by People in the Flow of Mass Communications

Elihu Katz, Paul F. Lazarsfeld, Elmo Roper

400 pages • first pub 1955 (editions)

nonfiction sociology challenging informative slow-paced
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First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion ...

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