Power Pricing: How Managing Price Transforms the Bottom Line by Robert J. Dolan, Robert J. Doan, Hermann Simon

Power Pricing: How Managing Price Transforms the Bottom Line

Robert J. Dolan, Robert J. Doan, Hermann Simon

384 pages first pub 1997 (editions)

nonfiction business informative slow-paced
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In this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" will improve the bottom line by an order of magn...

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