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304 pages • missing pub info (editions)
ISBN/UID: 9780470260692
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 01 November 2008
Description
Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'b...
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Content Warnings
304 pages • missing pub info (editions)
ISBN/UID: 9780470260692
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 01 November 2008
Description
Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'b...
Community Reviews
Content Warnings