Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Eric Siegel

368 pages • first pub 2013 (editions)

nonfiction business science technology challenging informative slow-paced
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"Mesmerizing & fascinating..." --The Seattle Post-Intelligencer "The Freakonomics of big data." --Stein Kretsinger, founding executive of Advertising.com Award-winning - Used by over 30 universities - Translated into 9 languages An introductio...

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