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Stephen Kline, William Leiss, Sut Jhally
426 pages • missing pub info (editions)
ISBN/UID: 9780415900843
Format: Paperback
Language: English
Publisher: Routledge
Publication date: Not specified
Description
Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertis...
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—
Stephen Kline, William Leiss, Sut Jhally
426 pages • missing pub info (editions)
ISBN/UID: 9780415900843
Format: Paperback
Language: English
Publisher: Routledge
Publication date: Not specified
Description
Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertis...